Fruit

Armchair experts on Brexit cause more harm than good

Fredo remembers very well the times in the early 1990’s, when South Africans were engaging each other to discuss the future policies and structures we would have once we became a new democracy. We remember the numbers of consultants, many from overseas Universities,...

How do one make sense of this? 

Various stories which appeared on the international food networks in recent time have puzzled Fredo – to the extent that he needs to talk about it a bit more. Let’s see who Fredo can send up and who he can send down?  Fruitnet.com reported that in Britain they are...

Rain, wonderful rain brings mixed feelings

If you watched the weather reports this week, you would be mostly jumping with joy! The weather prophets were predicting rain for just about the whole of the country this week - heavy rains in some regions. After such a devastating drought who cannot help smiling -...

Pears go Wonky and Imperfect

Some fruit growers in South Africa will cheer the increasing trend towards ‘wonkiness’ and ‘imperfectness’ when it comes to the offer that is presented to the consumer. Recently Fredo wrote about the Dutch getting into Snozzcucumbers and Wonky Veg. Now statements from...

So long David Shapley!

It is Fredo's birthday today but he is feeling sad because we have lost a doyen in journalism and a good friend. [divider]The news of the death of David Shapley, former editor of Fresh Produce Journal, that ageless British fresh produce magazine, has indeed been a...

Can South Africa take advantage of opportunities in China?

If you have ever wondered why as South African fruit growers and exporters dealing with China, increasing sales to this market should be very high on your priority list, you should pay attention to what was reported from Asiafruit Congress in Hong Kong recently. The...

Snozzcumbers and wonky veg – what is the fruit world coming too?

For as long as Fredo can remember those who know the fruit business have always claimed that consumers ‘buy with their eyes’. This means that no matter what the fruit taste like, people will buy it as long as it looks good. For many years the world’s major super...

Europe and South Africa will increasingly clash about citrus fruit

It is clear from talk in the South African citrus industry that they have now all but lost patience with the barriers the European Union is dishing up under the guise of their perceived threat of Citrus Black Spot being transferred to their orchards. The South...

Welcome!

During the summer months – from October till April – the valleys of the Cape region provides the best of summer fruits – look out for our stories on grapes, peaches, nectarines, plums, apples and pears! We also write about our wonderful avocadoes and citrus fruits, and our berries and cherries!

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Our Books

We publish books on life stories, the history of our country and its peoples and poetry. Look out for ‘Thoughts of a Long Time ago’, the Quest for Quality, a historical review of South African table grapes and its products and peoples.

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